Lustré

Lustré is the bodega’s shampoo, listed by Postmode among the Extended Look brands and read by Jeeves Williams’ brand review as Pantene styled, with an honest correction attached: his wife thinks the bottle is closer to Head & Shoulders, and he defers to her eye.

The name is shine with a French accent bolted on, the oldest trick in haircare marketing. It rounds out a grooming row with Boufon and Pharaon, where every label pretends to be imported.