Confirmed · Trailer 2
Black and white cinematic photograph of ornate gold accented cosmetic bottles on a vanity with Egyptian style decor

Case File · Retail & Fashion

Pharaon

New haircare wearing the French word for pharaoh, not to be confused with the returning Pharaoh Cosmetics.

Category RetailRegion LeonidaBased on Prestige haircare (unconfirmed)
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Category
Retail
Region
Leonida
Based on
Prestige haircare (unconfirmed)
Status
Confirmed
Provenance
Bodega toiletries shelving in the Extended Look (Aug 2026)

Overview

Pharaon is a new haircare brand in the bodega run, its name simply the French word for pharaoh per Jeeves Williams’ brand review. No real world counterpart has been confirmed for it.

The confusion worth heading off: this is not Pharaoh Cosmetics, the long running Sephora parody the GTA Wiki tracks from GTA IV through GTA V, with its Eye of Horus logo and A Sense of the Nile product line. Same Egypt, different brand. Pharaon shelves with Boufon and Lustré.

Real-world basis
Prestige haircare (unconfirmed)
No confirmed brand. Jeeves Williams’ brand review keeps it as Egyptian themed prestige haircare, separate from Pharaoh Cosmetics, the Sephora parody.

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