Pav

Pav is the hardest label to read in the whole bodega run. Jeeves Williams’ brand review records it as a Pond’s style skincare tub while admitting the name could be Pav or Pavo, and the review keeps both spellings on file.

The review leans into the second option: pavo is Spanish for turkey, and slapping cream on your face is, in its words, like basting one. Until a clearer frame surfaces, the shorter spelling holds. It sits near Le Foutre and Day.