Sign-O-Rama

Sign-O-Rama is a sign shop spotted on a van during the Extended Look’s La Perle opening, and it is a rare case where the parody barely parodies: Signarama is a real franchise with Miami locations, so the fictional version is separated from its target by two hyphens and a lawyer’s blessing.

There is a pleasing recursion in a sign company appearing on signage, and the van shares its scene with the Vicycle bikes and the Venture Apartments building, making La Perle’s opening minutes one of the densest brand hauls in the footage.