Dreich

Dreich has been hiding in plain sight since December 2023. Trailer 1 paired it with Logger Light on a promotion at the Uncle Jack’s Liquor entrance, an 18 pack for $13.99, and Trailer 2 followed with a 24 bottle case at $24.99. The Extended Look then put it on the bodega shelf with the rest of Leonida’s beer aisle.

The name is the joke. Dreich is the Scots word for the kind of grey, drizzly day Vice City never has, and community brand spotters read the bottle itself as a Tennent’s cousin. A Scottish lager marketed to people in swimwear is a very Rockstar piece of world building.