Lârss & Elbö

GTA’s Scandinavian furniture brand, back from GTA V as an unlikely rally car sponsor.

Category RetailRegion LeonidaBased on IKEA

Overview

Lârss & Elbö is what happens when a furniture brand buys motorsport advertising: the GTA V flat-pack marque turns up as a decal in the Extended Look’s rally race, next to Dorbs and Buckme. The diacritics are pure IKEA theatre, though the GTA Wiki makes a decent case for BoConcept or Jysk underneath them. The ampersand is doing Crate and Barrel work.

Real-world basis

IKEA

The umlauts read IKEA to the logo-spotting community, while the GTA Wiki argues for BoConcept or Jysk with a Crate and Barrel styled logo. Scandinavian flat-pack either way.