Confirmed · Trailer 2
Black and white cinematic image of a folded sports tee on a bench, three stripe styled logo across the chest

Case File · Retail & Fashion

HEAT

GTA’s Adidas parody sportswear line, returning on Jason’s tee after two decades in the series.

Category RetailRegion LeonidaBased on Adidas
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Category
Retail
Region
Leonida
Based on
Adidas
Status
Confirmed
Provenance
Jason’s tee in the Extended Look (Aug 2026)

Overview

HEAT goes back to San Andreas, which makes Jason’s tee in the Extended Look a twenty year costume continuity note. The GTA Wiki files it under Adidas with borrowed Nike sloganeering, the standard GTA approach of parodying a category through its loudest members. In a city named Vice, wearing HEAT reads two ways, and both fit Jason.

Real-world basis
Adidas
Adidas per the GTA Wiki, which also logs a Nike slogan nod and a Puma influence across the brand’s long history.

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