Climax Condominiums

A condo brand from the Extended Look whose slogan, Turn Over A New Lease, is doing exactly the double work you think it is.

Category ServicesRegion Vice CityBased on The Related Group

Overview

Climax Condominiums is a condo brand from the Extended Look’s street footage, and its slogan, Turn Over A New Lease, folds a self-improvement cliché into a rental agreement with the name supplying the innuendo. It is the most Rockstar sentence in the whole property sector.

Condo satire lands differently in a Florida setting, where the real market oscillates between boom, bust and building inspection scandal. Climax competes for the same sun-damaged buyers as Archipelago, presumably with a better brochure and the same hurricane insurance excess.

Real-world basis

The Related Group

No source names a counterpart; the closest match is The Related Group, the developer behind Miami's endless pre construction condo towers, with a slogan pun of its own.