The May earnings call pointed squarely at a summer campaign
Quick take
- Take-Two flagged a summer marketing campaign on its May 2026 call
- Trailer 3 has not been dated yet
- Pre-orders remain closed for now
- Launch is locked for November 19, 2026
Overview
Take-Two used its May 2026 earnings call to confirm what fans suspected: the real GTA 6 marketing campaign starts this summer. Trailer 3 and pre-orders are the two beats everyone is now watching for as the countdown runs down.